September 14, 2011

“Suwappu is a group of characters that can take lots of different forms. Primarily (or initially), the toys seen in the film – a set of collectible and swappable figures, readable by connected devices, opening up a layer of content. The Suwappu’s head signifies his personality, and his pants signify his environment – the app produces content according to its reading of each half.”

(via Introducing Suwappu! | Dentsu London)

  1. ourtoby posted this
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